Head of Content Marketing and Innovation

Overview

National Trust’re looking for a Head of Content Marketing and Innovation to join the Innovation & Digital team for a 12-month fixed term starting in December 2024 or January 2025. This fixed term contract is due to end when the previous employee returns from maternity leave. At this point, National Trust cannot confirm exactly how long this contract will last, but it is unlikely to be more than 12 months.

National Trust’re at an exciting point of developing National Trust's Content Marketing team, having recently expanded significantly to make a step-change in how National Trust design web content to meet National Trust's audience’s needs. National Trust’re also well on National Trust's way to having an established and effective digital innovation function, testing and learning with new audience-focused digital initiatives. National Trust’re moving into the embedding phase of this work with established approaches and ways of working.

What it's like to work here: The Innovation & Digital team is in a period of growth and development. National Trust’re open and inclusive and value the voices of everyone in the team. National Trust is open to flexible working patterns and job share arrangements to cover the full-time role.

Your contractual location will be National Trust's head office in Swindon, and there will be an expectation for you to attend the office. However, there is flexibility on where you are based at other times. You will be required to work at a National Trust location for 40-60% of your working week. This will be discussed in more detail at interview.

What you'll be doing: You’ll lead both National Trust's Content Marketing Team and Innovation Team with up to 5 direct reports and a team of 18. You’ll be leading the strategic direction for Content Marketing and Innovation, acting as a senior advocate for both disciplines.

• Your team is responsible for the national website content and supporting National Trust's regional and property teams through National Trust's devolved publishing model.
• You’ll be working with a wide range of stakeholders both within the Communications and Marketing directorate and widely across the organisation.
• As a core part of the Innovation and Digital Leadership Team, you’ll work closely with the Head of Digital Products to shape the development of new ways to deliver relevant and effective web content to National Trust's audiences.
• You’ll be one of the key people shaping how innovation at the Trust is embedded across not only digital but the wider organisation in a consistent way.

Who National Trust're looking for: You can view the full role profile for this role in the document attached. This is just to provide a full picture of what is possible in this role. National Trust’d love to hear from you if:

• You’re knowledgeable about innovation theories and approaches as well as content marketing and content design best practice.
• You’re a confident and inspiring leader both for your team and your stakeholders, with experience of building high-performing teams.
• You have a collaborative working style, comfortable in group/collaborative settings with an ability to handle multiple simultaneous projects, meet tight deadlines, and remain calm under pressure and in the face of uncertainty.
• You’re experienced in creating organisational and cultural change within a team or across a wider group.
• You have experience in taking new ideas from inception to delivery within a complex organisation.
• You have an established record of stakeholder management with the ability to challenge and influence, using storytelling and coaching to take people on a journey of change.
• You’re comfortable with budget management and reporting.

The package: The National Trust has the motto ‘For everyone, for ever’ at its heart. National Trust’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that National Trust's people reflect and represent the diversity of the communities and audiences National Trust serve. National Trust welcome and value difference, so when National Trust say National Trust’re for everyone, National Trust want everyone to be welcome in National Trust's teams too.

• Substantial pension scheme of up to 10% basic salary.
• Free entry to National Trust places for you, a guest, and your children (under 18).
• Rental deposit loan scheme.
• Season ticket loan.
• EV car lease scheme.
• Perks at work discounts such as gym memberships, shopping discount codes, and cinema discounts.
• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
• Flexible working whenever possible.
• Employee assistance programme.
• Free parking at most Trust places.